PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT PADA PT.TUNAS DWIPA MATRA CABANG PAREPARE

  • Arham Djauharuddin Univesitas Muhammmadiyah Parepare
  • Mulyana Machmud Sekolah Tinggi Ilmu Ekonomi Amsir Parepare
  • Ulyana Muslimin Sekolah Tinggi Ilmu Ekonomi Amsir Parepare
  • Aryuni Aryuni Sekolah Tinggi Ilmu Ekonomi Amsir Parepare
Keywords: service quality, product quality, purchase decisions

Abstract

Quality of service can provide a strong impetus for customers to form a good relationship with the business entity. Customers assess a service quality not only based on the results of a service but also must take into account the service delivery process. Product quality is one of the factors that consumers consider in buying a product and in this case the company is required to provide quality service that is able to influence added value, so that it is different from the quality of competitor services so that service quality is one of the factors for consumer consideration before buying a product. This study aims to determine how much influence the quality of service and product quality on purchasing decisions Honda beat motorbikes at PT. Tunas Dwipa Matra, Parepare Branch. The analysis method used is descriptive analysis method and multiple regression analysis method. The results of this study indicate that overall or collectively there is an influence between the independent variables on the dependent variable

References

Amrullah, Pamasang S. Siburian, Saida Zainurossalamia ZA, (2016). Pengaruh kualitas produk dan kualitas layanan terhadap keputusan pembelian sepeda motor Honda Beat. Jurnal Ekonomi dan Manajemen, 13. 2.

Brayen Panget, (2018). Pengaruh kualitas produk terhadap keputusan pembelian sepeda motor Honda Beat pada CV.LION di ternate. Jurnal Administrasi Bisnis, 6. 4.

D.Ph, Tjiptono Fandy dan Diana Anastasia, (2016). Pemasaran Esensi & aplikasi, Yogyakarta: ANDI.

Edy Gufran Darwis, (2017). Pengaruh brand image dan harga terhadap keputusan pembelian mobil Toyota avanza pada PT. Hadji Kalla Cabang alauddin: Makassar.

Fransiscus Xaverius Febrianto, (2019).Pengaruh harga, kualitas produk, dan pelayanan terhadap keputusan pembelian produk Feysen melalui media sosial, diYogyakarta.

Irna Windu Prasetyani, Handoyo Djoko Waluyo & Agung Budiatmo, (2017). Pengaruh kualitas pelayanan, Citra merek dan kualitas produk terhadap keputusan pembelian konsumen sepeda motor Honda Beat di PT.Nusantara Sakti Semarang, Semarang.

Mohammad Najmi Mujaddid Dinda shwara, (2016). Pengaruh kualitas pelayanan dan kualitas produk terhadap keputusan pembelian konsumen sepedamotor Honda Beat produksi PT. Astra Honda Motor Jakarta. Jurnal Manajemen, 3. 3.

Meilina Boediono, Sonata Christian, Dewi Mustika sari Immanuel, (2018). Pengaruh kualitas produk dan kualitas layanan terhadap keputusan pembelian konsumen Sealantwax. Jurnal Manajemen dan Start-Up Bisnis, 3. 1.

Ni Kadek Karmiasih, (2018).Pengaruh kualitas pelayanan terhadap keputusan pembelian motor Honda Beat Esppada PT. Daya Anugrah Mandiri Parepare.

Nurjannah Daulay, (2017). Pengaruh kualitas pelayanan dan kualitas produk terhadap keputusan pembelian, Surabaya.

Published
2020-12-31
How to Cite
Djauharuddin, A., Machmud, M., Muslimin, U., & Aryuni, A. (2020). PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT PADA PT.TUNAS DWIPA MATRA CABANG PAREPARE. AkMen JURNAL ILMIAH, 17(4), 641-651. https://doi.org/10.37476/akmen.v17i4.1235