PENGARUH LITERASI EKONOMI DAN PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BERWIRAUSAHA

https://doi.org/10.37476/akmen.v20i1.3757

Authors

  • Altri Wahida Universitas Muhammadiyah Palopo
  • Madrianah Madrianah Institut Bisnis dan Keuangan Nitro Makassar

Keywords:

Economic Literacy, Use Of Instagram Social Media, Interest In Entrepreneurship

Abstract

The purpose of this study was to find out how economic literacy and the use of Instagram social media affect people's interest in starting their own business. This research was conducted using quantitative methods and as many as 60 students from the city of Palopo participated in this study. The results of the study show that economic literacy has no effect on the interest in entrepreneurship, while the use of Instagram social media has a significant effect. In addition, the use of Instagram social media has a significant influence on one's business interests in Palopo City.

Published

2023-04-30

How to Cite

Wahida, A., & Madrianah, M. (2023). PENGARUH LITERASI EKONOMI DAN PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BERWIRAUSAHA. AkMen JURNAL ILMIAH, 20(1), 84–93. https://doi.org/10.37476/akmen.v20i1.3757