ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN

Authors

  • Anshar Daud STIE Nobel Indonesia

Keywords:

social and culture, reference group, marketing communication, personal factor, motivation, perception, attitude formation, decision making

Abstract

The primary focus of this study is to analyze the influence of social and culture, reference group marketing communication, personal factor, motivation, perception and  attitude formation to costomer decision making. This study shows that 1)sosial-cultural give influence on personal factor, motivation and decision making but insignificant to perception and attitude formation; 2)reference group influences personal factor, motivation, perception, attitude formation and decision making; 3)marketing communication effects attitude formation and decision making, but has no infact on perception;  4)personal factor effects motivation, perception, attitude formation but does not influence decision making; 5)attitude formation contributes positive and significant impact on decision making.

Published

2011-12-31

How to Cite

Daud, A. (2011). ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN. AkMen JURNAL ILMIAH, 8(4). Retrieved from https://e-jurnal.nobel.ac.id/index.php/akmen/article/view/566