PENGARUH PEMANFAATAN MEDIA DIGITAL DAN KOMPETENSI USAHA TERHADAP KINERJA USAHA MELALUI ORIENTASI KEWIRAUSAHAAN PELAKU USAHA BINAAN BUMDESA DESA BONTO JAI KECAMATAN BISSAPPU KABUPATEN BANTAENG
Abstract
This research aims to determine (1) The partial influence of digital media utilization variables and business competency on business performance. (2) The effect of business competence on business performance. (3) The influence of using digital media on entrepreneurial orientation. (4) The influence of business competence on entrepreneurial orientation (5) The influence of entrepreneurial orientation on business performance. (6) The influence of using digital media through entrepreneurial orientation on business performance. (7) The influence of business competency through entrepreneurial orientation on business performance among BUMDesa-assisted business actors in Bonto Jai Village, Bissappu District, Bantaeng Regency.
This research is quantitative research with sampling techniques using survey methods. Data were obtained by distributing questionnaires using a Likert scale with a total sample of 40 samples. The data analysis method in this study is Partial Least Square using the Smart PLS 4 application.
The results show that (1) The use of digital media affects the performance of business actors. (2) Business competence affects the business performance of business actors. (3) Entrepreneurial orientation influences business performance in business actors. (4) The use of digital media has no positive and significant effect on the entrepreneurial orientation of business actors. (5) Business competence influences the entrepreneurial orientation of business actors. (6) The use of digital media on business performance through entrepreneurial orientation for business actors has no significant effect. (7) Business competency on business performance through entrepreneurial orientation among business actors assisted by BUMDesa, Bonto Jai Village, Bissappu District, Bantaeng Regency, has no significant effect.
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