STUDY KELAYAKAN BISNIS PADA ART PRODUCTION (PERUSAHAAN JASA KONVEKSI)
Keywords:
Business Feasibility Study, Financial Aspect, Legal Aspect, Market and Marketing Aspect, Technical and Technological Aspect and Social and Economic Aspect.Abstract
This study aims to analyze aspects of business feasibility studies, namely financial aspects in the form of Investment Estimates, Revenue Projections and Profit/Loss NV, NPV and IRR while non-financial aspects in the form of legal aspects, Management and Organization, Market and Marketing Aspects, Technical and technological aspects as well as social and economic aspects, which became informants, namely leaders, heads of production divisions and customers of art clothing production and secondary data in the form of journals, books and others, which were then processed into information. By using a qualitative approach method
Based on the results of the research that has been carried out with a total of 3 informants, the results of the study conclude that a business feasibility study through the financial aspects of Investment Estimates, Projections of Income and Profit/Loss NV, NPV and IRR is Feasible to run while non-financial aspects of legal aspects, Management and Organization, Market Aspects and Marketing, technical and technological aspects as well as social and economic aspects are also feasible to run.
References
Dimas, Hendika, Wibowo., Zainul, Arifin, Sunarti. (2015). Analisis Strategi Pemasaran Untuk meningkatkan Daya Saing UMKM (Studi pada Batik Diajeng Solo). Jurnal Administrasi Bisnis (JAB)|Vol. 29 No.1.
Firman, A., Mustapa, Z., Ilyas, G. B., & Putra, A. H. P. K. (2020). Relationship Of TQM On Managerial Performance: Evidence From Property Sector in lndonesia.
Firman, A., & Hidayat, M. (2023). MANAJEMEN STRATEGI: MENGEMBANGKAN KEUNGGULAN BERSAING DALAM DUNIA BISNIS.
Irham, Fahmi. (2014). Managemen Strategis Teori dan Aplikasi. Bandung.
Muhammad, H., Fitriani, L., & Mariah, M. (2021). PERENCANAAN DAN STUDY KELAYAKAN BISNIS.
Suyadi, Prawirosentono. (2002). Manajemen Mutu Terpadu Total Quality Management Abad 21 Studi Kasus & Analisis. Jakarta. PT. Bumi Askara2.
Waode, Dasniawati. (2018). Pengaruh Startegi Pemasaran Terhadap Keunggulan Usaha Mikro Pada Kelurahan Kaliboro Kabupaten Nabire. Jurnal Administrasi Bisnis (JAB)|Vol. 19 No.4.
Latief, F., & Akram, Y. N. (2021). Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach. Jurnal Manajemen Bisnis, 8(1), 47-56.
