PENGARUH MEDIA SOSIAL TERHADAP PERILAKU PEMBELIAN RAMAH LINGKUNGAN GENERASI MILENIAL DAN GENERASI Z
Keywords:
Social Media, Green Buying Behaviour, Millennials, Generation ZAbstract
This study examines how social media affects green buying among millennials and Generation Z. This study aims to understand better how these platforms affect the attitudes and behaviours of consumers toward environmentally conscious purchasing decisions. This information can aid businesses and marketers in promoting environmentally friendly consumption and accelerating beneficial environmental changes by allowing them to target and engage with the appropriate demographic groups. This study used a descriptive research approach to examine how social media influences the environmentally conscious consumption patterns of millennials and members of Generation Z. This study carried out a quantitative examination of the questionnaire-collected data. Purposeful sampling was employed to select participants from each age group. Non-probability purposive sampling targeted specific millennial and Generation Z age groups. The sample used for this study included 300 respondents. The results of this study suggest that social media plays a significant role in influencing the preferences of members of generations millennials and z for environmentally friendly products.
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Panchanathan, S., & Raj, K. (2022). A Study on Impact of Social Media Among Students of Adolescentage Group on Individual Performance. International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., 7(3), 2.
Król, K., & Zdonek, D. (2021). Social media use and its impact on intrinsic motivation in Generation Z: A case study from Poland. Global Knowledge, Memory and Communication, 70(4/5), 442-458.
Sun, Y., & Xing, J. (2022). The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z. Sustainability, 14(11), 6879.
Tarhan, N., & Tutgun Unal, A. (2022). Developing a Series of Scales for Generations' Values in the Age of New Media: Validity and Reliability Study of Uskudar XYZ Generation Differences Scale. Turkish Online Journal of Educational Technology-TOJET, 21(2), 20-38.
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Woods, S. (2016). Sponsore: The Emergence of Influencer Marketing. University of Tennessee.
Carr, C. T., & Hayes, R. A. (2015). Social media: Defining, developing, and divining. Atlantic journal of communication, 23(1), 46-65.
Cosgrave, D., & O'Dwyer, M. (2020). Ethical standards and perceptions of CRM among millennial consumers. International Marketing Review, 37(5), 863-884.
DeMers, J. (2014). The top 10 benefits of social media marketing. Forbes. com, 11.
De Vries, N. J., & Carlson, J. (2014). Examining the drivers and brand performance implications of customer engagement with brands in the social media environment. Journal of Brand Management, 21, 495-515.
Dimock, M. (2019). Defining generations: Where Millennials end and Generation Z begins. Pew Research Center, 17(1), 1-7.
Dubey, R., Bag, S., Ali, S. S., & Venkatesh, V. G. (2013). Green purchasing is key to superior performance: an empirical study. International Journal of Procurement Management, 6(2), 187-210.
Eurostat. (2018). Individuals who used the internet, frequency of use and activities.
Evensky, J. (2015). Adam Smith's Wealth of Nations. Cambridge University Press.
Gerlitz, C., Helmond, A., van der Vlist, F. N., & Weltevrede, E. (2019). Regramming the platform: Infrastructural relations between apps and social media. Computational Culture: A Journal of Software Studies, 7.
Kirkpatrick, N., Pederson, J., & White, D. (2018). Sport business and marketing collaboration in higher education. Journal of Hospitality, Leisure, Sport & Tourism Education, 22, 7-13.
Kusumo, R. A. B., Charina, A., Sukayat, Y., & Mukti, G. W. (2017). Kajian edukasi ramah lingkungan dan karakteristik konsumen serta pengaruhnya terhadap sikap dan perilaku ramah lingkungan. Jurnal Ilmu Keluarga & Konsumen, 10(3), 238-249.
Knoll-Csete, E. (2023). ENERGY MANAGEMENT AND NEW PARADIGM.
Liang, J., Li, J., & Lei, Q. (2022). Exploring the influence of environmental values on green consumption behavior of apparel: A chain multiple mediation model among Chinese Generation Z. Sustainability, 14(19), 12850.
Li, F., Larimo, J., & Leonidou, L. C. (2023). Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus. Psychology & Marketing, 40(1), 124-145.
Maheswaran, M., Muneeswaran, K., & Priya, K. (2023). A STUDY ON AWARENESS ABOUT GREEN MARKETING AMONG CONSUMER. Weser Books, 156.
Naumovska, L. (2017). Marketing communication strategies for generation Y–millennials. Business Management and Strategy, 8(1), 123-133.
Nguyen-Viet, B. (2023). The impact of green marketing mix elements on green customer based brand equity in an emerging market. Asia-Pacific Journal of Business Administration, 15(1), 96-116.
Nielsen .(2016). Millennials and Generation Z Lead the Future of Media . [Artikel Online] Diakses melalui: https://www.nielsen.com/insights/2016/millennials-and-generation-z-lead-the-future-of-media/
Panchanathan, S., & Raj, K. (2022). A Study on Impact of Social Media Among Students of Adolescentage Group on Individual Performance. International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., 7(3), 2.
Król, K., & Zdonek, D. (2021). Social media use and its impact on intrinsic motivation in Generation Z: A case study from Poland. Global Knowledge, Memory and Communication, 70(4/5), 442-458.
Sun, Y., & Xing, J. (2022). The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z. Sustainability, 14(11), 6879.
Tarhan, N., & Tutgun Unal, A. (2022). Developing a Series of Scales for Generations' Values in the Age of New Media: Validity and Reliability Study of Uskudar XYZ Generation Differences Scale. Turkish Online Journal of Educational Technology-TOJET, 21(2), 20-38.
Taş, H.Y., Demirdöğmez, M., Küçükoğlu, M., (2017). Geleceğimiz Olan Z Kuşağının Çalışma Hayatına Muhtemel Etkileri. OPUS Uluslararası Toplum Araştırmaları Dergisi, 7(13), 1031- 1048, https://doi.org/10.26466/opus.370345.
Tsay-Vogel, M. (2016). Me versus them: Third-person effects among Facebook users. new media & society, 18(9), 1956-1972.
Wahiba, N. F., & Mahmoudi, D. (2023). Technological Change, Growth and Income Inequality. International Journal of Economics and Financial Issues, 13(1), 121.
Woods, S. (2016). Sponsore: The Emergence of Influencer Marketing. University of Tennessee.
Published
2023-01-31
How to Cite
Hasdiansa, I. W., Hasbiah, S., & Aswar, N. F. (2023). PENGARUH MEDIA SOSIAL TERHADAP PERILAKU PEMBELIAN RAMAH LINGKUNGAN GENERASI MILENIAL DAN GENERASI Z. Jurnal Bisnis Dan Kewirausahaan, 12(1), 49–60. https://doi.org/10.37476/jbk.v12i1.3804
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