FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENGGUNAAN KARTU GSM (Global System for Mobile) PADA MAHASISWA STIE NOBEL INDONESIA MAKASSAR

Abstract

This study aims to determine how much influence the Product Quality has on the decision to use a GSM (Global System for Mobile) card. and to find out how much influence the price has on the decision to use a GSM (Global System for Mobile) card. and it can be concluded that Based on the results of the t test (partial) it is known that product quality has a positive but not significant effect on purchasing decisions based on the significance of 0.074 which is greater than 0.05 and the price has a positive and significant effect on purchasing decisions based on significance 0.001 which is smaller than 0.05