ANALISIS EFISIENSI PEMASARAN IKAN CAKALANG DI LAUT FLORES PROVINSI SULAWESI SELATAN
Keywords:
Marketing_Efficiency, Marketing_ChannelAbstract
The purpose of this study is to analyze the marketing efficiency of skipjack fish in the Flores Sea, South Sulawesi Province. The research method used is the survey method, in the survey method information information is collected from respondents using questionnaires as a research instrument. The sampling method used in this study is cluster sampling. The sampling cluster in question is a cluster based on the research area in the Flores Sea. Sampling in this study is by grouping samples based on areas in several cities or regencies in the Flores Sea.
The results showed that the marketing of skipjack fish in the waters of the Flores Sea is said to be efficient with an efficiency value of Selayar Islands Regency of 0.03 and Bulukumba Regency with an efficiency value of 0.02 which means that the marketing channel of skipjack fish is efficient because it has a value smaller than 1.
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