MARKETING MIX BENIH IKAN MAS (Cyprinus carpio) DI BALAI BENIH IKAN (BBI) KALOLA KABUPATEN WAJO
Kata Kunci:
Marketing Mix, , Goldfish, Product, Price, Place, PromotionAbstrak
This study aims to analyze the marketing mix of goldfish seeds at the BBI Kalola. The method used is a participatory method by seeing, observing, and being directly involved in the production process to the seed marketing process in each activity carried out. The data analysis used is descriptive qualitative to analyze aspects of the qualitative marketing mix. The sample in this study amounted to 9 respondents. The results of this study show that the marketing mix used by BBI Kalola uses 4P (product, price, place and promotion). Products are sold with superior quality. The price applied is affordable. The place or location used is still in a strategic area. The promotion uses counseling methods, personal celling, and box cars with BBI Kalola stickers installed.
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