PENGARUH KUALITAS PELAYANAN, HARGA DAN PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT PULLATI DAYA MANDIRI

Authors

  • Muh Mehdi Insani Kamil Institut Teknologi dan Bisnis Indonesia
  • Mashur Razak
  • Syamsul Alam

Keywords:

Service Quality, Price, Products, Customer Satisfaction

Abstract

This study aims to determine the effect of service quality, price, and products toward customer satisfaction at PT Pullati Daya Mandiri.

This study approach used a descriptive approach to analyze the effect of independent variables toward the dependent variable. Data collection techniques used questionnaires, literature studies, and surveys. The determination of the sample used the accidental sampling method to obtain a total sample of 60 customers.

The results showed that service quality (X1), price (X2), and product (X3) had a positive and significant effect toward customer satisfaction (Y). This study also obtained an R Square value of 0.702 or 70.2% of customer satisfaction which is affected by variables of service quality, price, and product. While the remaining 29.8% customer satisfaction is affected by other variables which are not examined in this study.

 

References

Herlambang. Susatya, 2014, Dasar-Dasar Marketing Cara Mudah Memahami Ilmu Pemasaran. Yogyakarta: Gosyeng Publishing
Kotler, Philip and Gary Armstrong, 2012, Prinsip – Prinsip Pemasaran. Edisi 13. Jilid 1, jakarta: Erlangga
Saidani, Basrah dan Samsul Arifin, 2012. Pengaruh Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen dan Minat Beli Pada Ranch Market, Jurnal Riset Manajemen Sains Indonesia (JRMSI), Vol.3, No. 1.
Sugiyono, 2016. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Malhotra, Naresh. 2014. Basic Marketing Research. Pearson Education. England.
Sugiyono, 2010. Metode Penelitian Pendidikan Pendekatan Kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta
Ghozali, Imam. 2005. Aplikasi Analisis Multivariate dengan SPSS. Semarang: Badan Penerbit UNDIP.
Ghozali, Imam. 2011. “Aplikasi Analisis Multivariate Dengan Program SPSS”. Semarang: Badan Penerbit Universitas Diponegoro.
Jurnal Ilmiah Manajemen dan Bisnis Vol. 17, No. 01, April 2016, ISSN: 1693-7619 (Tanggal Akses 24 September 2019 pukul 23.30).
Kotler Philip, Amstrong Gary. 2013. Prinsip-prinsip Pemasaran, Edisi ke-12. Penerbit Erlangga.
Fransiska Pramita W. A, 2010. “Analisis pengaruh kualitas produk, kualitas layanan dan persepsi harga terhadap kepuasan pelanggan air minum dalam kemasan”

Downloads

Published

2022-12-26

How to Cite

Kamil, M. M. I., Razak, M., & Alam, S. (2022). PENGARUH KUALITAS PELAYANAN, HARGA DAN PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT PULLATI DAYA MANDIRI. Cendekia Akademika Indonesia (CAI), 1(1), 33–42. Retrieved from https://e-jurnal.nobel.ac.id/index.php/cai/article/view/3359