PENGARUH KUALITAS PELAYANAN, HARGA DAN PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT PULLATI DAYA MANDIRI
Kata Kunci:
Service Quality, Price, Products, Customer SatisfactionAbstrak
This study aims to determine the effect of service quality, price, and products toward customer satisfaction at PT Pullati Daya Mandiri.
This study approach used a descriptive approach to analyze the effect of independent variables toward the dependent variable. Data collection techniques used questionnaires, literature studies, and surveys. The determination of the sample used the accidental sampling method to obtain a total sample of 60 customers.
The results showed that service quality (X1), price (X2), and product (X3) had a positive and significant effect toward customer satisfaction (Y). This study also obtained an R Square value of 0.702 or 70.2% of customer satisfaction which is affected by variables of service quality, price, and product. While the remaining 29.8% customer satisfaction is affected by other variables which are not examined in this study.
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